A coffee lover’s dream – fair trade coffee tours to South America

Love your morning cup of fairtrade coffee? Now you can visit the actual producers on these brand new tours to Latin America with responsible travel specialists Sumak Travel. Founder Felipe Zalamea explains what to expect on their new Fair Trade Adventures…

View over the stunning Teyuna, or Lost City in Colombia
View over the stunning Teyuna, or Lost City in Colombia

It is pretty simple to find fair trade coffee or bananas in a supermarket, or fair trade handicrafts online. But it’s still quite difficult for a conscious traveller to find genuine fair trade holidays. From the very beginning, fair trade principles have been at the core of our social business model. When we met with Cafedirect Producers’ Foundation last year, we thought it was the time to go for it: a series of fair trade small group tours to Latin America. So we joined forces to create new and exciting travel experiences, Fair Trade Adventures.

These innovative tours give travellers the rare opportunity to meet many of the outstanding people behind popular fair trade products, such as the artisans behind beautiful handicrafts and the farmers behind the organic coffee you drink every morning.

Harvested coffee beans near Cuzco, Peru (Pic by Harry Dowdney)
Harvested coffee beans near Cuzco, Peru (Pic by Harry Dowdney)

12 days in Peru, Costa Rica and Columbia

Travellers will also visit iconic destinations such as Machu Picchu, and off-the-beaten path locations that are truly stunning. We are starting with 12-day trips to Peru (departing 22 April), Costa Rica (departing 14 May), Colombia (departing 20 August) and Northern Peru (departing 16 Sept) this year. Download the brochure for the full itineraries.

What to expect on a Fair Trade Adventure

We believe these tours are the perfect mix of adventure, culture, wildlife, iconic destinations and a little rest and relaxation! And if you’re looking forward to staring the day with something other a commute by train, tube or car, we’ve included boat trips, hiking, horse-riding, 4x4s, bicycles, canoeing and a 40m high suspension bridge!

You could…kick-start the day with a cup of freshly-ground Machu Picchu coffee before visiting the Inca citadel itself; take part in artisanal fishing on Lake Titicaca; visit organic farms along Costa Rica’s Caribbean coastline; venture down the Yorkin River deep into the jungle to meet members of the indigenous Bribri tribe and hear their ancient stories; hop on an immaculate old Willy´s jeep through super-scenic Valle del Cocora, in Colombia’s coffee region; venture completely off the beaten path in Northern Peru to taste the pulp of some of the world’s best cocoas and try your hand at making ceviche and mixing pisco sours; and last but not least, simply chill on pristine white sand beaches.

These tours are not about passively visiting people and places, but actively engaging with them, and returning home feeling enriched and alive again!

View of the Lake Titicaca, Peru - Pic by Harry Dowdney
View of the Lake Titicaca, Peru – Pic by Harry Dowdney

Where you’ll be staying, what you’ll be eating

Homestays are an important feature on many of Sumak Travel’s existing tours, and our Fair Trade Adventures are no exception. To find out more about the concept, you can read about homely homestays in Lake Titicaca, on our blog.

You could be staying with Ticos in San Jose, Costa Rica, or the Ashaninka Native Community San Miguel, in the Perené Valley, Peru. You’ll also be able to stay on farms and coffee plantations – and try your hand at milking cows, cutting sugar cane, making artisanal cheese and catching your own fish for dinner! But don’t worry, you can also sit back and enjoy the delights of a traditional Caribbean food, Andean recipes with a modern twist, Puma coffee, banana creams, tropical fruits, and some of the world’s best cocoa.

Uros Island, Lake Titicaca (pic by Marvin de Kievit)
Uros Island, Lake Titicaca (pic by Marvin de Kievit)

Supporting and promoting fair tourism

A fair trade approach to tourism is very much needed in the developing world, and in particular in destinations where tourism is the main industry. If you are tired of mass tourism and tourist traps, if you are looking for an unusual holiday where you can meet fantastic people, and if you would like to learn from some of the amazing people behind our fair trade staples, these tours are for you.

We are strong advocates of fair trade and sustainability, and would love to be able to show you that responsible tourism is not only the most rewarding option, but can be the most exciting one too.

The type of activity and variety of experiences included have been chosen to be as inclusive as possible, making the tours great for solo travellers, couples, groups of friends, and families alike. They are 12 to 14 days long, but for those who can stay longer and have more specific interests (bird-watching, hiking, wildlife, adventure sports, beaches etc), we have created special add-ons, that can be easily included too.

For more information – including prices, dates and booking visit the Fair Trade Adventures page on our website, download the brochure, or contact us at fairtrade@sumak-travel.org or T: 020 3642 4246.

Colourful La Candelaria, in Bogota centre, Colombia
Colourful La Candelaria, in Bogota centre, Colombia

 

‘Eco’, ‘Sustainable’, ‘Ethical’…the many names for responsible tourism

Labels are difficult things. They provide shortcuts to understanding, but we tie ourselves up in knots over choosing which to apply to what. Cynthia Ord, managing editor of The Travel Word newsletter, attempted to define the NINE labels she had discovered that are applied to ‘ethical travel’. Some you’ve no doubt heard of, and use, others attempt to better define a complex concept – all prove that describing ‘ethical travel’ is not simple!

hut in Elephant Valley, Moldulkiri, Cambodia

‘Ecotourism’ – a term coined as early as 1965 and widely defined as “responsible travel to natural areas that conserves the environment and improves the well-being of local people”. Its common usage means it’s a good one to use, but the flipside means it is also vulnerable to misuse – used as a lifestyle definition for holidays full of ‘feel good’ gloss but offering little in the way of real, positive impacts for local people.

‘Green tourism’ – another overly misused label and often at odds with trips that involve long-haul flights (the greenest holidays could mean staying at home in the back garden!) ‘green tourism’ is often used to describe holidays that meet stringent environmental/eco standards. As an extension, the ‘slow travel’ movement, appreciating the journey not just the destination, is growing in popularity and aims to encourage greater appreciation and connections with local people and environments.

‘Voluntourism’ – a slightly embarrassing blended word but the best way to describe holidays based on volunteering projects, especially as many projects are realising that there is a huge market out there of people who have only two-weeks’ holiday but want to volunteer their time. Travellers have to be sure that the projects they choose really are making a useful, positive impact and are not glorified package holidays of little real benefit to local environments and communities.

‘Community-based tourism’ and ‘pro-poor tourism’ both define travel that improves local communities economically. Many people extoll the benefits of visiting struggling tourist spots: tourists simply spending their holiday money in local restaurants, hotels and shops in disaster-hit areas (such as tourism-dependent towns hit by the 2004 tsunami in SE Asia) is important, but ‘community-based tourism’ and ‘pro-poor tourism’ more accurately describe how travellers can spend their time and money on micro-tourism enterprises such as staying in homestays or eating in community cafes, often in developing countries.

As Cynthia Ord points out, there are plenty of critics of ‘ethical’ or ‘responsible tourism’ – conjuring up images of patronising First World do-gooders participating in a kind of ‘poverty voyeurism’ – but tourists who want to make travel choices to be greener, more ethical and more responsible, need a steer or two on what to choose. More travellers sharing their experiences of hotels and resorts, tour operators and volunteering projects using these labels, both good and bad, can help us sift the real responsible travel options from the ‘greenwash’.